FREE 15 was such a fun experience, I might just do it again sometime! It was both informative and inspiring to work with other entrepreneurs/creatives on their language, and I realized (again) my passion for helping small businesses communicate their vision.
For those of you who didn’t hear about FREE 15, I decided to write up a little post on some of the common mistakes I saw/suggestions I made for the website owners I worked with.
Watch your sentence length
Sentences should have a variety of lengths in order to keep the reader engaged in what she is reading. Short, choppy sentences can create a disjointed feeling, while longer sentences can make the reader forget the subject altogether.
Know when to use a comma
Commas are confusing, and the rules are broken all the time. However, as my advanced grammar professor used to say, “you’ve got to know the rules to break them.” So before you throw commas out the door, at least try to understand some basic guidelines.
Some basic comma guidelines:
- Use a comma to separate part of a sentence that is non-essential to making it a sentencee.g. Henry, the brains behind this business, is our beloved founder.
“Henry is our beloved founder” is a sentence on its own, so you need to set apart the phrase “the brains behind this business” with two commas.
- Use a comma to link two full sentences connected by a conjunction.e.g. We love to help others capture their day in photos, and we’re passionate about doing this at a professional level.
- Do NOT use a comma to link a sentence with a fragment.
e.g. We want our photos to help you capture your day and create memories to last a lifetime .
If you’re not sure if something is a cliche, ask yourself if you’ve heard it before. If the answer is yes, try to steer clear (hint “steer clear” is a cliche!) People want to know you have your own unique voice, tastes and passions. Give them something new, even if it takes you a while to think up how you’re different, you definitely are!
Too much text!
Studies show, users don’t spend much time reading. There’s a reason there’s all those ads on most websites; it’s to keep you there longer! Keep your info short and concise so you ensure the user gets the information they need before losing interest!
I hope this helps you with your journey, and as always, feel free to reach out to learn more about what a full website-refresh would look like.